Branding

Team Ascend

Client

Lucas Glick

Services

Visual Strategy, Logotype, and Motion Guidelines

Year

2026

Type

Client

Team Ascend had the results and the roster, but their brand was holding them back from the sponsorship attention their performance warranted. We built an identity built to match their ambition.

The Goal:

The Goal:

Give Ascend a brand credible enough to hold its own in a sponsor conversation, and energetic enough to own a mainstage moment, without one undermining the other.

Give Ascend a brand credible enough to hold its own in a sponsor conversation, and energetic enough to own a mainstage moment, without one undermining the other.

The Challenge:

The Challenge:

Most esports brands lean on neon gradients and aggressive iconography that looks strong on a Discord server and falls apart on a billboard or sponsor deck. Ascend needed a system built for both worlds from the start.

Most esports brands lean on neon gradients and aggressive iconography that looks strong on a Discord server and falls apart on a billboard or sponsor deck. Ascend needed a system built for both worlds from the start.

The Result

The Result

A bold wordmark, an angular mark built around upward momentum, and a full motion guideline set covering stream transitions, gameday graphics, and sponsor-ready layouts. The identity gave Ascend a consistent, professional presence wherever their audience actually found them, from a livestream overlay to a stadium banner, and put them in a stronger position to have the sponsor conversations their performance had already earned.

A bold wordmark, an angular mark built around upward momentum, and a full motion guideline set covering stream transitions, gameday graphics, and sponsor-ready layouts. The identity gave Ascend a consistent, professional presence wherever their audience actually found them, from a livestream overlay to a stadium banner, and put them in a stronger position to have the sponsor conversations their performance had already earned.

Team Ascend — Branding project thumbnail
Team Ascend — Branding project thumbnail
Team Ascend — Branding project visual 1
Team Ascend — Branding project visual 2
Team Ascend — Branding project visual 3

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