Real Estate Branding

Jakub Sýkora

Client

Jakub Sýkora

Services

Brand identity · Listing website · Social & print

Year

2026

Type

Concept

His buyers decide on a phone, in the evening, in about three seconds. So the work started with what survives at thumbnail size: a tight monogram, navy and orange, and a layout that leads with the price. Built for new-build conversions in Karlín, Holešovice and Smíchov, then reused for every listing that follows. Concept project.

The Goal:

The Goal:

Build one identity that works everywhere Jakub's name appears, then apply it to every new property without starting from scratch. He works Karlín, Holešovice and Smíchov, mostly new-build conversions bought by people in their thirties. Those buyers scroll listings on their phones in the evening and decide in seconds, so everything had to read fast and look like it came from one place.

Build one identity that works everywhere Jakub's name appears, then apply it to every new property without starting from scratch. He works Karlín, Holešovice and Smíchov, mostly new-build conversions bought by people in their thirties. Those buyers scroll listings on their phones in the evening and decide in seconds, so everything had to read fast and look like it came from one place.

The Challenge:

The Challenge:

Most agents end up with a different looking flyer for every property, made in a hurry between viewings. The layout changes, the quality changes, and none of it adds up to a recognisable name. The problem was never designing one good brochure. It was designing a system that produces the tenth listing as well as the first, without anyone being briefed again.

Most agents end up with a different looking flyer for every property, made in a hurry between viewings. The layout changes, the quality changes, and none of it adds up to a recognisable name. The problem was never designing one good brochure. It was designing a system that produces the tenth listing as well as the first, without anyone being briefed again.

The Result:

The Result:

A wordmark, a fixed palette and two typefaces, documented so every future listing inherits them automatically. On top of that sit the templates: a dedicated page for each property, a four page brochure, a window card, and one social layout that carries all four listing statuses. A new property means new photos and new numbers going into a system that already exists. Nothing gets redesigned.

A wordmark, a fixed palette and two typefaces, documented so every future listing inherits them automatically. On top of that sit the templates: a dedicated page for each property, a four page brochure, a window card, and one social layout that carries all four listing statuses. A new property means new photos and new numbers going into a system that already exists. Nothing gets redesigned.

MORE WORKS

Explore similar projects

Alena Kučerová

Real Estate Branding

2026

MBOSS — Branding project thumbnail
MBOSS — Branding project thumbnail

Mboss

Branding

2025

View all projects
View all projects
View all projects