Visual Advertising

Festival Krumlov

Client

Paul Morris

Services

Visual Strategy, Logotype, and Motion Guidelines

Year

2026

Type

Concept

Festival Krumlov's existing presence didn't fully use the opportunity of showing up across a dense urban environment. This project explores a bolder campaign built specifically for that kind of street-level visibility, posters, banners, and outdoor signage designed to hold their own against scaffolding, graffiti, and competing advertising.

The Goal:

Design an identity striking enough to work as street advertising, legible at a distance and instantly recognizable across a city already saturated with competing visual noise.

The Challenge:

Street-level campaigns live or die on impact from a distance. A design that looks great up close can disappear entirely on a busy street corner, against scaffolding, graffiti, and other advertising.

The Result

A bold typographic system built around the "fk 26" mark, applied consistently across posters, banners, and outdoor placements, giving the campaign a single, recognizable visual signature wherever it appeared.

Festival Krumlov — Visual Advertising project thumbnail

Festival Krumlov — Visual Advertising project visual 1

Festival Krumlov — Visual Advertising project visual 2

Festival Krumlov — Visual Advertising project visual 3

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